In years past, when the world is in a dark place, color always seems to get brighter and 2012 is a prime example of that. We need encouragement, strength and energy not to mention a jolt of color. Leave it to Leatrice Eisman and her Pantone team to select the perfect color of the year for 2012 – Tangerine Tango.
“There’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now,” said Leatrice Eiseman, executive director of the Pantone Color Institute, the research division of Pantone Inc., which creates color standards for the fashion, beauty and home industries.
Not only will you be seeing this color in fashion and makeup, but also in home furnishings, cars, table-top accessories and possibly small appliances.
As always, the annual forecast for the next year’s dominant color takes into consideration both what Pantone thinks shoppers want and need. Those are influenced by the designer runways, fabric shows, news events, pop culture and consumer habits. “Part of what we do is look at the zeitgeist,” Eiseman explained. “We have to look at everything in the world around us. It’s not an arbitrary choice.”
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
When it comes to makeup and fashion, oddly enough the color is a fairly universal one. Granted, the four-seasonal-color-systems would have you believe differently, but try the color on before you decide. With the correct eye shadows, lip and blush tones, you could create a truly stunning look. In January the HRO Fashion Report will be introducing the Spring 2012 Pantone Color Trend and showing how to make Tangerine Tango work, no matter what season you are.
For now, pick up a scarf, hat, handbag or jewelry in Tangerine Tango so you can dance your way into the new year.










